Boost Trust and Open Rates: Leverage Gmail’s Blue Check Mark with Verified Mark Certificate

Gmail Blue Check Mark
15 July, 2024

Despite Google’s up-to-date security measures, scammers continue to use Gmail as a fraud tool. In 2023, around 45.6% of all emails around the globe were identified as spam, aiming to compromise data, networks, or funds. Spoofed emails can impersonate executives to access money or request sensitive data, leading to consequential financial loss or data breaches for organizations.

Gmail has introduced new requirements to combat this ever-growing spam issue in response to these challenges. One key measure is the implementation of a Blue Check Mark for sending emails, similar to the blue tick mark seen on social media platforms. This Blue Check Mark allows organizations to verify their emails, ensuring they are trusted and authenticated. Thus, it protects against phishing and spoofing attacks, resulting in an improved identity and stature amongst the competition.

Read more:- Google’s New Initiative: Gmail Security with Blue Verified Mark

What is a Blue Check Mark on Gmail?

The Gmail Blue Check Mark incorporates a layer of certainty of the sender’s legitimacy and safety. The Check Mark signifies to the recipient that the message is safe to open and is not a phishing attempt to seize your personal information.

This Check Mark is not just eye-catching stuff that you might find on some other social handles, it gives the recipient the much-needed safety cushion and trust from Google to interact with the sender.

The Gmail Blue Check Mark helps users detect messages from legitimate senders instead of phishers. Having the Check Mark enhances your digital identity and makes your emails trustworthy. This essential tool elevates the experience and engagement of customers, shareholders, stakeholders, and employees.

Benefits of Using Blue Check Mark on Gmail

For any business to flourish, maintaining a healthy relationship with its customer base is immensely important. The Blue Check Mark maintains trust during communication. It displays your logo with every authenticated message. It combines every authentication standard (BIMI, DKIM, DMARC, SPF) to give the recipients a fair idea of the authenticity of the mail. At the same time, it supports both government seals and registered trademarks.

  • Enhanced Email Trustworthiness

With the verified logo in place, it minimizes the possibility of users getting trapped in malicious phishing attempts. The Check Mark helps to identify the communication as genuine to elevate the trust between you and the user.

  • Reduced Risk of Phishing Attacks

As this Blue Check Mark requires strong authentication, your business organization also benefits from it. It helps to improve visibility and security, resulting in a more secure approach to preventing phishing attacks.

  • Improved Brand Credibility

The visual appearance of the Blue Check Mark exponentially enhances brand credibility, ensuring more traffic and engagement. As a result, it improves trust, brand loyalty, and communication.

  • Increased Open Rates

The open rate of emails is one of the most essential metrics for evaluating a website’s performance. Incorporating Blue Check Mark will help the organization keep track of it so that it has a fair idea about the percentage of email recipients who have opened the mail.

  • Better Email Deliverability

With Gmail Blue Check Mark in place, the email deliverability rate increases massively. A better deliverability rate is a pivotal aspect for any business to flourish.

  • Protection of Sensitive Information

The Check Mark is filled with modern security standards to minimize phishing or data breaches. Thus, in today’s world, opting for this service is a substantial step to stay two steps ahead and keep your organization safe from compromising sensitive data.

  • Enhanced Customer Confidence

With better credibility and fewer attacks, customers will be inclined to take the service. Doubts creep in whenever there are multiple cases of data breaches. Thus, one needs to tackle them with the Check Mark to improve the confidence level among the customer base.

  • Compliance with Security Standards

Any organization must incorporate top-of-the-line security compliance to maintain a high level of cybersecurity and manage its data, systems, and operations. The Check Mark helps protect its valuable assets and gain consumer trust and credibility.

  • Simplified Authentication Process

The Check Mark possesses a hassle-free authentication process. As a result, it helps to attract consumers around the globe in a shorter period. Despite being a straightforward procedure, one must acknowledge its effectiveness and essentiality for the company to grow.

  • Competitive Advantage

First-mover advantage is a significant facet of moving ahead of the competition. The earlier an organization commits to the services of Blue Check Mark, the better for its overall outcome and ability to gain an edge over the others.

Real-World Examples

In the current world, the banking sector is leading the charge in acquiring the services of Blue Check Mark. Indian banks like City Union Bank and Karnataka Bank Limited have incorporated it into various services like savings accounts, loans, online banking, and investments. The PT Bank Centra Asia, an Indonesian bank, has also come forward with trying out Blue Check Mark to deliver top-notch banking solutions to their customers. Aside from the banking sector, Amazon Web Services and Snap Inc. are some of the significant players that have incorporated Check Mark’s services. They are prominent names in the cloud computing and technology sectors.

Learn How Verified Mark Certificates Secure Banking Emails

Steps to Deploy DigiCert Verified Mark Certificate

Before deploying the DigiCert Verified Mark Certificate, your organization must fulfill a few conditions to validate the brand identity and domain.

  • Implementing DMARC Standards

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a protocol for email authentication, policy, and reporting that makes it difficult for intruders to spoof your brand. This results in better visibility and more control over your emails.

  • Implementing DMARC Standards

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a protocol for email authentication, policy, and reporting that makes it difficult for intruders to spoof your brand. This results in better visibility and more control over your emails.

  • Trademarking your Logo

Your logo must legally be trademarked with the office for your geo region to qualify for a VMC.

  • Logo Conversion

Once the trademark process is completed, the logo file needs to be converted to the .SVG format.

  • Purchasing VMC

Following the logo conversion to the .SVG format, your organization needs to purchase the VMC and complete the validation process.

  • VMC Installation

After you submit the SVG logo file to DigiCert, you will receive a PEM-encoded certificate chain. Keeping the SVG and chain file on the publicly accessible server, you must update the BIMI record with the correct URL and file location to complete the process.

Conclusion

With Blue Check Mark in place, your business will reach greater heights in a shorter time frame. Alongside its reliable visual touch, it helps to gain more engagement and visibility across different regions. Rather than noticing default initials, your customers will see your logo in their inbox even before opening the mail, resulting in more engaging communication.

With top-of-the-line security commitments, the phishers will have difficulty impersonating to retrieve your personal information seamlessly. With better email traffic and improved email deliverability, incorporating Gmail Blue Check Mark will ensure legitimate email delivery to your customers’ inboxes.

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